Virón x Souvenir Hoodie - Bloodwood


Virón joined forces with Berlin-based Souvenir to create FEED YOUR THOUGHTS, a collection brought to life to bring attention to food waste. Made out of organic and GOTS certified cotton, this hoodie was dyed with a blend of red cabbage, bloodwood and beetroot.

SOUVENIR X VIRÓN fruit stickers on the front, positioned exactly like the EU flag stars - minus one.

This hoodie was hand-dyed in Berlin by Souvenir through a 72-hour-long process, meaning each one is unique and may slightly vary from the one pictured above. 

Not oversized - fits true to size


Materials: Virón use plant based leathers, recycled canvas, recycled nylon, recycled rubber and recycled shoe boxes, all negating the use of any conventional main materials. When dying, the brand also use natural dyes to reduce the enviromental impact. All products are PETA certified vegan.

Production: Viròn have one factory located in Guimaraes, Portugal, they visit this producer 4-6 times a year to ensure safe & fair working conditions and pay. All products are PETA certified Vegan.

Packaging & Delivery: When shipping the product, the brand use recycled cardboard boxes. The brand monitor and offset carbon emissions at the end of the year by investing in renewable energy with ECO ACT, an orgnisation specialising in carbon offsetting.

Use: There are no specific instructions for use, but as ever we'd recommend treating the products with respect to maintain their longevity.

Disposal: Once you're finished with your shoes, get in contact with us. We'll return the shoe to the brand and you'll receive a £15 coupon for your next purchase. Viròn recycle the rubber soles and reintegrate them into production.

Responsibility: The brand's fundamentals are based on 360 degree approach to sustainability and they produce a sustainability report acknowledging their environmental impact. Viròn are also part of 1% for the planet, with money going to environmental causes across the world. All products are also vegan certified by PETA with regular donations also made to animal rescue organisations.

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