Humans Are Vain

Founded in 2019, this Stockholm brand is born out of a desire to rebel against the fast fashion industry that co-founder Chris Margetts once found himself in. Fusing the latest vegan materials and innovative methods with timeless, contemporary design, Humans Are Vain are defined by their commitment to a circular economy, with all products designed to be fully recyclable at the end of their life. Today, sneakers are made from pineapple leaves and recycled ocean waste, but tomorrow, who knows? Continuously evolving, the team is now pioneering new developments in textiles and production methods in collaboration with Stockholm University.