Press: Eco Age


Buy More Rubbish by Public Fibre Fashion collective, Public Fibre, is launching ‘Buy More Rubbish’ – an e-commerce fundraising campaign to stand against overconsumption on Black Friday. The London-based fashion and lifestyle brand is using its platform to ‘sell’ the top 10 most commonly discarded items found in our oceans, including food wrappers, plastic bottles, plastic bags, plastic cutlery, straws, glass bottles, aluminium cans, four pack plastic rings, tyres and 2020’s new necessity – the face mask. The project aims to raise awareness of the effects of overconsumption on our oceans and contribute proceeds to The Ocean Cleanup, a non-profit organisation developing advanced technologies to rid the oceans of plastic. “We’ve all been guilty of making rash Black Friday decisions and buying rubbish we don’t need because we’re seduced by the price tag, however this flurry of careless consumerism stands at odds at with our ethos of buying less, but better,” says Emily Ellis, Chief Strategy Officer at Public Fibre. “We saw this as an interesting opportunity to invert the popular shopping event and shine a light on a cause that we care about – cleaning up our oceans.”