A number of smaller British brands and designers pave the way for sustainable design, innovation and practice during London Fashion week 2022. Conscious design and practice is engrained in the identity of these designers, and their cutting edge aesthetic is showing how sustainability can be incorporated in high-end design.
An exploration of Priya’s dual Indian-Nigerian heritage and London roots through forward-thinking garments, vintage and dead stock materials and responsible sourcing and manufacture techniques.
Image courtesy of Priya Ahluwalia
Daniel W Fletcher
This collection acted as a joyous acknowledgment by Daniel of many of the influences imprinted by father upon son.
Image courtesy of Daniel W. Fletcher
Labrum’s ability to tell deep, untold stories through the work continues to ensure a meaningful runway show. Connecting African culture to western culture, the brand operate with a variety of conscious practices. This year’s show was influenced by both West African and British heritages, brought together through refined tailoring and a vibrant palette
Image courtesy of LABRUM
The clothes shown during LFW were an introspective showcase - for the Wearer, not the viewer. The garments frame a generation’s desire for clothing with purpose, illustrating emotional and physical comforts through conscious design.
Image courtesy of Reuben Selby
This year we saw a generation of new designers focusing on technique over style, lead by Lulu Kennedy. Designers such as Jawara Alleyne, who presented his first runway show at Fashion East after last season’s static presentation. Born in Jamaica and raised in the Cayman Islands, he employed his distinctly Caribbean relationship with the sun as his premise for the garments.
Image courtesy of Fashion East
Bethany Williams returned for Fall/Winter 2022, presenting her latest collection “The Hands That Heal Us” in a film by Mae Sass, with a complementing lookbook. A collage of colour and personality with garments made from upcycled materials. Bethany’s practices expands the notions of sustainability with her impact-first approach.
Image courtesy of Bethany Williams