London Fashion Week Men’s 2022: High Fashion Meets Sustainability.

From Saturday the 11th of June to Monday the 13th of June, London Fashion Week Men's sees a handful of shows & presentations from a range of pre-eminent British designers.

As we approach the weekend, we wanted to share the menswear designers using earthly inspiration, flowing forms, and innovative materials to change perspectives on sustainability.

So, take a look below to discover the designers we're admiring... Who's your favourite?

Saturday 11th of June

Carlota Barrera

Saturday, 14:00

Spain-born, Carlota Barrera graduated from the MA course at London College of Fashion in 2018, has gained experience from various fashion houses and has received awards such as Vogue Fashion Fund Spain in 2019, amongst others.

Now London based, designer Carlota Barrera explores core contemporary garments through a female gaze, inspired by Spanish heritage, queer history and the evolving gender identities. 
 
Drawing deep inspiration from the complex shapes and movement of the male body, Barrera’s queer female gaze allows her to view intellectually and artistically, seeing masculinity and male sexuality - the emotions, the forms, the behaviours, socially what it means to identify as male.

 AGR

Saturday, 17:00 

AGR Knit - BTS SS22 Photoshoot. from NÅKAASH on Vimeo.

AGR, founded in 2019 by quintessentially-London designer Alicia Robinson, is a knitwear brand that speaks boldly through colour. Drawing on inspiration from London’s diverse culture and a strong desire to challenge traditional knitwear themes, Alicia is always experimenting with processes and materials to create contemporary, wearable pieces. Based in South London, their studio is home to an industrial STOLL knitting machine that allows Alicia to continue being at the heart of her organic design process.

Alicia continues to push the boundaries of up-cycling and sustainability with each new collection, recently drawing the attention of Nike By You’s ‘Move to Zero’ campaign who partnered up with Alicia in 2021 to design an up-cycled capsule, sold exclusively in Nike Town London.

In 2021 the brand was nominated and ranked amongst the semi finalists for the prestigious LVMH prize; they are thrilled to be making their debut at the London Fashion Week show for their iconic SS23 collection.

Labrum London

Saturday, 18:00

This season, LABRUM returns home to Sierra Leone and the city of Freetown to work with local craftspeople. Adjusting and readjusting to the quotidian West African lifestyle as the garments develop and the project comes to life. Fabrics developed by these artisans punctuate the show in brilliant oranges, ocean greens and vibrant yellows.

Poetics of Movement looks at the essence of human survival and attempts to demonstrate how movement lies at the very core of us all. The beauty of migration generating new skills and ideas, pushing the human imagination and encouraging change, in spite of the prominence of harmful perceptions. Uplifting those who brave the tides, the winds and societal limitations to find and shape the complex, nuanced and often unresolved label, "immigrant". Giving rise to another reminder of the sheer strength of design and creativity at the hands and minds of such groups.

Robyn Lynch

Saturday, 19:00

Dublin-born menswear designer Robyn Lynch founded her brand upon graduating from the Menswear MA at the University of Westminster in June 2018. Lynch has worked with Phoebe English and Cottweiler alongside her studies in London and previously studied Printed Textiles at the National College of Art and Design in Dublin. Lynch uses her Irish upbringing and culture as the base of the brand's ethos and inspiration, paying tribute to her roots with the youthful style of silhouette and traditional Irish cable knits.

After collaborating with Rapha in 2020, this capsule collection, shown as part of the brand’s NEWGEN debut at London Fashion Week, marks her second partnership in the ‘Robyn Lynch supported by…’ series which sees the designer reconstructing specialist brands’ deadstock garments. The collection, presents a mash-up of Columbia’s traditional outdoor codes puzzled into the brand signatures Robyn has been developing since her AW19 debut. 

Olubiyi Thomas

Saturday (evening event), 19:30

Lagos born, Glasgow raised, London based Olubiyi Thomas attended Central Saint Martins from 2009-2013, a graduate of the feted menswear BA programme, having been persuaded that his Fine Art skills may bring fresh perspectives on designing clothes.

After cutting his teeth at Alexander McQueen in London, and cult underground label Siki Im in New York, he moved to a creative director position at now defunct artisanal London label De Rien. Olubiyi left De Rien in 2015 and moved to establish his namesake label, debuting his maiden collection in June 2016 for Spring Summer.

Olubiyi Thomas is an independent label that takes an artisanal approach to design, exploring archaic textiles and reinterpreting historical references for garments. The signature style is elongated, tailored silhouettes that drape and layer exquisitely, with raw edges that complete the deconstructed avant-garde aesthetic. The label explores stories of multiculturalism and hidden identity, borne out of creative director Olubiyi’s self-reflection on his Nigerian origins and Scottish upbringing.

Sunday 12th of June

Ahluwalia

Sunday, 13:00

Priya Ahluwalia launched her eponymous multi award winning label in 2018, after graduating from the MA Menswear course at The University of Westminster. The Ahluwalia ethos originates from family trips taken to Nigeria and India during this time.

Considering every aspect of the design process, Ahluwalia works with responsible sourcing and manufacturing methods. 

The label combines elements from the designer’s dual Indian-Nigerian heritage and London roots and explores the potential of vintage and surplus clothing by giving existing materials new life through textile techniques. 

Ahluwalia is informed by art, music, literature, and culture across the African and Asian diasporas to create an intersection between near and far, and past and present, making Ahluwalia both nostalgic and futuristic at the same time. Her debut LFW show in February 2022, themed “Bollywood to Nollywood” nods to this year’s menswear collection as sure not to disappoint.

 

Keep an eye on our Instagram @publicfibre to see highlights from this year’s London Fashion Week, Men’s Collection.

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