
Why we're not convinced that digital fashion will save the planet
The Metaverse isn’t new, but throughout 2021 it gained momentum with many big brands investing serious money into it. Today digital fashion is bei...
Read moreSHOP OUR NEW ARRIVALS SHOP OUR NEW ARRIVALS SHOP OUR NEW ARRIVALS SHOP OUR NEW ARRIVALS SHOP OUR NEW ARRIVALS SHOP OUR NEW ARRIVALS SHOP OUR NEW ARRIVALS SHOP OUR NEW ARRIVALS SHOP OUR NEW ARRIVALS SHOP OUR NEW ARRIVALS SHOP OUR NEW ARRIVALS SHOP OUR NEW ARRIVALS SHOP OUR NEW ARRIVALS SHOP OUR NEW ARRIVALS SHOP OUR NEW ARRIVALS
Founded in London in 2010, SCRT (Stay Creative Co.) was started by Adam Kirk as a self-funded project, working with local artists to produce short runs of exclusive print-wear. Fast forward to today, and the label has grown to be a forward-thinking, independent British streetwear brand collaborating with creatives from all over the world. Drawing influence from subcultures both past and present, their design utilises a box-fit and takes inspiration from workwear that’s survived extensive use. Always utilitarian, always with creative use in mind.
Launched in 2020, Virón is a protest against the footwear industry and the brainchild of two established names. Belgium-born, Paris-based designer Matt Rombaut is known for his eponymous label, beloved equally for its conceptual ugly shoe hybrids, irreverent campaigns and progressive use of plant-based textiles. Virón is his latest venture with Julian Romer (who’s had an equally successful career in sales and buying) and the pair are producing eco-conscious footwear from corn and apples, as well as up-cycled materials like army tents and recycled cotton. Their mission is to make sustainability more accessible.
The Metaverse isn’t new, but throughout 2021 it gained momentum with many big brands investing serious money into it. Today digital fashion is bei...
Read moreA number of smaller British brands and designers pave the way for sustainable design, innovation and practice during London Fashion week 2022. Cons...
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