As seen in:


Streetwear from London

Founded in London in 2010, SCRT (Stay Creative Co.) was started by Adam Kirk as a self-funded project, working with local artists to produce short runs of exclusive print-wear. Fast forward to today, and the label has grown to be a forward-thinking, independent British streetwear brand collaborating with creatives from all over the world. Drawing influence from subcultures both past and present, their design utilises a box-fit and takes inspiration from workwear that’s survived extensive use. Always utilitarian, always with creative use in mind.

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Plant power, techno & recycling

Launched in 2020, Virón is a protest against the footwear industry and the brainchild of two established names. Belgium-born, Paris-based designer Matt Rombaut is known for his eponymous label, beloved equally for its conceptual ugly shoe hybrids, irreverent campaigns and progressive use of plant-based textiles. Virón is his latest venture with Julian Romer (who’s had an equally successful career in sales and buying) and the pair are producing eco-conscious footwear from corn and apples, as well as up-cycled materials like army tents and recycled cotton. Their mission is to make sustainability more accessible. 

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